Local Business Launches Campaign to Support Joslin

Hat and tiesMike Norwood has been living with type 1 diabetes for nearly 40 years and is passionate about raising awareness and funds for diabetes. Beyond his own diagnosis, diabetes has been become a part of his everyday life. For eight years, Mike worked for Medtronic Diabetes where he spent time at various hospitals and clinics, including Joslin Diabetes Center.

As a medical device representative, Mike helped over 3,500 patients make the transition from insulin injections to an insulin pump and continuous glucose monitors.

“Having lived with type 1 diabetes for a long time and working in the medical industry for more than a decade, I have built a great respect for every person and organization that’s committed to making a difference,” Mike said.

Following his time in the medical device world, Mike pursued his dream of starting a company that would not only help others live fulfilling lives with diabetes, but would do so in a new and innovative way. His dream became a reality when he launched Wears Woody on Cape Cod.

Wears Woody got its start selling flip flops out of a funky-colored Jeep Grand Wagoneer Mike named “Woody.” Over the past few years, it has evolved into a premium lifestyle apparel and accessories brand that blends preppy with retro surf culture; exuding a Cape and Islands meets Southern California vibe.  In addition to premium events across the northeast, their wears are available at retailers along the coast and online. From the beginning, Mike has used Wears Woody as a vehicle to raise awareness and funds for type 1 diabetes.

For Mike, the best part of his business is the ability to give back to the diabetes community. This holiday season, Wears Woody is hosting a three-month-long donation drive out of a pop-up-shop located in Wellesley Square. When thinking of diabetes organizations Wears Woody can give back to, Joslin came to mind.

“We want to work with and be alongside the best,” explained Mike. “Joslin represents the best in research and patient care. It’s greater than an institution; it’s a vibrant culture that contributes greatly to our mission.”

Joslin is one of four diabetes charities Wears Woody will be supporting this holiday season. This holiday campaign began in October and will continue through the end of the calendar year.

Visit the Wears Woody pop up store in Wellesley Square in Massachusetts to donate to Joslin Diabetes Center and support Mike’s vision to reduce diabetes burden on society.

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